New Lytics Video “Ring My Alarm”

The Lytics new video premiered today at AOL’s Boombox blog which featured some quotes from Andrew Sannie, the head songwriter of the team. Here’s a clip from the interview:”The song itself is a creative mixture of reggae dub and lo-fi old-school hip-hop influences,” Sannie told The Boombox.

“Equally creative is director Mike Maryniuk’s music video, basing the concept off the disc’s album art, Maryniuk combines digital high-definition video with 16mm and super 8mm film to create a unique visual experience. Maryniuk’s use of unconventional editing like cutting and re gluing, pin pricking and acid washing film results in a video that walks a fine line between a commercial release, and visual art exhibit,” he says.”

Watch the video below and read the whole interview over at THE BOOMBOX

[youtube http://www.youtube.com/watch?v=aL7uA4wNEWc]